Allrise

We created a 22-page newspaper with Allbirds celebrating the power of storytelling and imagination as a tool to reframe our relationship with Mother Nature, and re-write our future.

About Allbirds

Allbirds is a global lifestyle brand on a mission to reverse climate change through better business. As a B Corp, Allbirds reimagines wha’s possible with nature, and unlocks innovative ways of integrating naturally derived, low carbon materials into our footwear and apparel.

Client

Services

Newspaper Editor

Article Curation

Art Direction

Social + Digital Impact Campaign

Graphic Design

Copywriting

Partners

Allbirds

Emma Latham Phillips

Challenge

Climate change is the story we’ve failed to tell. For years, we’ve allowed dominant narratives to shape the world we live in and perpetuate systems of oppression. Allbirds came to us to help craft a new story, one of hope and possibility.

Solution

Change starts with telling stories of hope and possibility.

Working closely with the team at Allbirds we created a 22-page publication which drew from the Allbirds Allgood Collective ambassadors whose unique narratives put the care of the Earth front and centre.

The publication used incredible imagery from a range of creators from Tom Hegen to Alice Aedy to harness creativity and remind readers that we don’t just need to tell new stories, we need to be the story. There is still hope, the future is yet to be written; but we must all rise and make those first steps towards it.

To support the release of the publication, Allrise featured in the Duke of York ‘Sustainability Showcase’, where lucky visitors got their hands on the limited edition newspaper. Elements of the paper were also shared online to the wider Earthrise audience.

Impact

The Allrise newspaper was free and accessible, to both our online and IRL audience. The paper proved to be hugely popular, with all 1000 copies 'sold-out' by the end of the weekend. Online, social posts of the newspaper reached nearly 15,000 people.
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Allrise with Allbirds

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