We Are Antarctica

A short film and campaign exploring our relationship with Antarctica, the world’s southernmost continent.

About the project

Uninhabitable to humans, yet impacted by every action we take, today Antarctica stands at a crucial crossroads.

We are Antarctica is a short film and campaign commissioned by Reboot The Future that aims to highlight the importance of protecting the last great wilderness on earth.

Client

Services

Concept Development

Film Production

Script Writing

Graphic Design

Social + Digital Impact Campaign

Event Screening

The Project in Numbers

attended the screening at Outernet London

hours of footage recorded

28,549

views on YouTube

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We Are Antarctia Trailer

Challenge

Antarctica is the earth's southernmost continent. She belongs to no nation and is home to no tribe or Indigenous race. Yet, she is impacted by every action we take. The stability of this fragile ecosystem threatens the future of all life on earth. Ahead of the next major climate conference, COP27, we set out with a mission: to reimagine our relationship to this land.

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We Are Antarctia Full Film

Solution

Created with Reboot The Future, We Are Antarctica is a film and campaign to educate and inspire change-seekers, young people, and leaders to forge a new relationship with nature.

Uninhabitable to humans, yet impacted by every action we take, today Antarctica stands at a crucial crossroads. Now is the time to reimagine our relationship with this great land and listen to the ancient wisdom of those fighting to protect our last wild areas.

Ahead of the next major climate conference, COP27, the We Are Antarctica film and campaign had one clear mission: to reimagine our relationship to this land. It is time to give Antarctica a voice.

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Danii Kehler, the first Canadian First Nations woman to visit the continent of Antarctica

Impact

We worked closely work Reboot The Future to create a social + digital impact campaign amplifying the key messages of the film with multiple social assets shared across key collaborator platforms.

We held screenings in London, across the UK and at COP27 in Egypt, inviting friends, collaborators and our audience to enjoy the film and engage in conversations around our relationship with nature.

We created ‘conversation cards’ to encourage audiences to engage in dialogue around rethinking our relationship to nature. The campaign was also accompanied by a set of teaching resources giving young people tools to explore their connection with Antarctica and the wider natural world.

Shivi Dwivedi also created an audio journey of her journey to Antarctica. The 10-minute long audio journey was designed to fully immerse the audience and deepen their understanding of why this precious ecosystem needs protecting and how you are more connected than you might first think.

BTS

Visiting Antarctica

Earthrise Team Credits

Paul + Kim Polman: Executive Producers

Jack Harries: Director + Voice + Writer

Vivien Cumming: Producer + Writer

Josua Stäbler: Cinematographer

Dennis Gnoni Visconti: Editor

Peter Hacker: Colourist:

Gavin Brivik: Music + Composition

Philip Daniel: Music + Composition

Markus Andreas: Sound Designer

Harry Balden: Researcher

Stash Wislocki: Aerial Footage

Beatriz Patarata: Graphic Designer

Alice Aedy: Producer

Finn Harries: Producer

Chloe Puttock: Producer

Daze Aghaji: Producer

Thwaites Glacier Animation: Adrian Luckman, Swansea University

With thanks to Reboot The Future, Albratross Exhibitions, 2041 Climate Force, Rob + Barney Swan, Shivi Dwivedi, Rebecca Dove, Ellen Tully, Anthony Bennett, Adot Foundation, and the Indigenous wisdom that influence this production.

We Are Antarctica with Reboot The Future

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