Campaigns

Green Ideas Book Club

August 26, 2021

Green Ideas Book Club is a partnership with Penguin Classics on the launch of their environmental classics series 'Green Ideas'. It celebrates the environmental writers and thinkers that have changed the way we think and talk about the living world.

To celebrate the books we created a social media campaign around the book launch, with a series of events, interviews & panels with the authors, and hearing from those who have been inspired by their work.⁠

Now more than ever, we need a new story: a bold vision for a shared future in which we fight for a better, greener and fairer world for both people and planet. To celebrate the release of Green Ideas we were able to interview Michael Pollan and Robin Wall Kimmerer, two of the featured authors. You can watch the full interviews below.

We also got the opportunity to talk to the wonderful Elizabeth Wathuti, both about her work in the environmental movement and about the inspiring legacy of Wangari Maathai.

At 102, James Lovelock is the oldest living author of the series and the man behind the 'Gaia Theory'. Alice Aedy got the extraordinary opportunity to interview him in his home in Dorset.

Green Ideas Book Club is a partnership with Penguin Classics on the launch of their environmental classics series 'Green Ideas'. It celebrates the environmental writers and thinkers that have changed the way we think and talk about the living world.

To celebrate the books we created a social media campaign around the book launch, with a series of events, interviews & panels with the authors, and hearing from those who have been inspired by their work.⁠

Now more than ever, we need a new story: a bold vision for a shared future in which we fight for a better, greener and fairer world for both people and planet. To celebrate the release of Green Ideas we were able to interview Michael Pollan and Robin Wall Kimmerer, two of the featured authors. You can watch the full interviews below.

We also got the opportunity to talk to the wonderful Elizabeth Wathuti, both about her work in the environmental movement and about the inspiring legacy of Wangari Maathai.

At 102, James Lovelock is the oldest living author of the series and the man behind the 'Gaia Theory'. Alice Aedy got the extraordinary opportunity to interview him in his home in Dorset.