Materials Matter with Textile Exchange

Bringing the mission and values of Textile Exchange to life with a brand film which celebrates the people and materials at the heart of the company.
About Textile Exchange
Global non-profit Textile Exchange are dedicated to building a global fiber and materials production model that positively impacts the planet. The heart of their strategy is helping the fashion, textile, and apparel industry reduce the greenhouse gas emissions that come from fiber and raw materials production by 45% by 2030.
Brand Storytelling
Executive Production
Art Direction
Social + Digital Impact Campaign
Graphic Design
The Right To Roam
Brother Production Company
The Project in Numbers
1 Hero Film
and 12 other social short cuts
3 People
and 3 stories from 3 countries
+120K People
reached on Socials

Humanising the fiber and textile industry was at the heart of this project. To bring this to life, we collaborated with Brother Production Company and worked with duo Directors The Right To Roam.

Together, we thoughtfully crafted a hero film that centred the incredible people so often made invisible in the fashion supply chain. Rather than taking a film crew across the globe to meet our characters, we invited them to London (massively reducing the carbon footprint of the project). In order to make them feel at home, we ambitiously recreated their local landscapes in a London studio.

To amplify the brand film outside of Textile Exchange’s echo chamber, we created a social impact campaign across Instagram, LinkedIn and Twitter. This included exclusive behind-the-scenes content, character spotlights and explainer content diving into the details of Textile Exchange’s work.

Project Credits
Alice Aedy: Creative Director
Chloe Puttock: Producer
Beatriz Patarata: Graphic Designer
Right to Roam, Joya Berrow & Lucy Jane: Directors
Adam Holmes: Brother Film Exec Producer
Georgiana Clark: Brother Film Producer
Thomas Terminet: DOP
Sinan Yilmaz: 1st AC
Luke Ellingham: Camera Operator
Martin Adams (Fresh Audio): Sound Recordist
Jess Morris: Art Director
Nic Parnell: Art Assistant
Leila Watts: Art Assistant
Alice Colfox: Art Assistant
Al Rice: Gaffer
Dorothy Iskrzynska: Spark
Tome Ferreira: Spark
Amy Goode: HMU
Hugo Ellingham (Brother Music): Music + Sound Design
Dan Moran: Colourist
Suzi Moran: Grade Producer
Marcus Ellingham: Editor
Huge thank you to the talent: Krelyne Andrew + Jeanne Carver + Riyaz Haider

We believe stories have the power to change the world. Do you?

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