Planet Health Stories with Bupa

A storytelling partnership with Bupa exploring the intersection of personal and planetary health. It brought together filmmakers from our network, to produce a social campaign and event in London.

About Bupa

Since 1947, Bupa has been supporting people to live longer, healthier, happier lives. From its UK origins to a global healthcare provider, Bupa has grown into a broad health and care organisation, guided by a belief that healthier lives depend on healthier environments, and that looking after people and the planet must go hand in hand

Client

Services

Commission of Filmmakers

Executive Production

Creative Strategy

Art Direction

Social Media Campaign

Film Distribution

Event Curation

The Project in Numbers

Filmmakers from 6 countries with a combined following of 2.5 Million

93%

Felt more connected to themselves and the natural world after watching the films

31,300,000

Total views across Earthrise and Bupa social channels

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Planet Health Stories Trailer

The Shift We're Here To Make

Our health is directly linked to the health of the planet.

The air we breathe, the water we drink, the food we eat, and the ecosystems we rely on shape our wellbeing every day. Yet modern life is pulling us away from nature. We are spending less time outdoors than ever before, and over 56% of the world’s population now live in urban areas. By 2050, that figure is projected to rise to nearly 70%.

Planet Health Stories was the opportunity to craft a new story. Using the power of storytelling - and awe, joy and optimism - to remind us that we are nature, and when nature thrives, we thrive.

The Solution

Earthrise worked closely with the Bupa brand team to create Planet Health Stories, a global project using the power of storytelling to make the connection between personal and planetary health feel relatable, human, and shareable.

The open call for two-minute social films connecting personal and planetary health received an astonishing 906 applications from 83 countries. From this, we selected a cohort of 5 filmmakers alongside 6 creatives from our network, with a combined following of 2.5 million.

Earthrise executive produced the films across themes spanning food, mental health, access to nature, air pollution, movement, community and ancestral knowledge. We built and distributed the social campaign with Bupa and the filmmakers across Instagram, TikTok, YouTube and LinkedIn, pairing each film with a thematic explainer and behind-the-scenes context.

To take the project beyond the feed, Earthrise also produced and hosted a Planet Health Stories screening and dinner in London, co-hosted by Alice Aedy and actor James Norton. Earthrise curated a guestlist of influential voices in the space with a combined following of around 1.4 million, and programmed keynote moments from Sophie Darlington ASC, Colin Butfield, Liz Bonnin and Louis VI to deepen the conversation beyond the screen.

What We Delivered

- Project narrative, editorial strategy and campaign positioning for Planet Health Stories
- Public call-out and selection process of filmmakers and selection of talent from the Earthrise network
- Executive production of 2-minute films / multimedia pieces built for social platforms
- A multi-platform distribution plan across Instagram, TikTok, YouTube + LinkedIn, in collaboration with Bupa and filmmakers
- Supporting explainer and thematic social content alongside each film
- Production of a Planet Health Stories screening and dinner, co-hosted by Alice Aedy and James Norton, with curated guestlist and keynote speakers

The Impact

Across Earthrise and Bupa social channels, the project reached people at scale, and the films were viewed 31.3 million times.

On Instagram alone, the series reached 5.64M people and generated 12.99M views in just three months and 90% of the Earthrise audience said their understanding of personal and planetary health improved after the project, with 93% saying they felt more connected to nature and or themselves after watching the series.

Beyond the numbers, the audience responded with real warmth, reflection and conversation:

"These are the most stunning deep films - thank you @earthrise.studio and @bupa for creating this special space not just for creatives to share their visions and talent, but for all of us to connect to Nature in a deeper way that heals us all" Comment on 'The Origin of Inspiration'

"This is the kind of content that inspires people to reconnect with nature." Comment on 'Shared Breathe'

Planet Health Screening and Dinner

The event co-hosted by Alice Aedy and James Norton was a highlight of the partnership. The films were screened before a dinner with a guest list including filmmakers, key cultural talent, preseteners and actors - all coming toegther to celebrate personal and planetary health.

“Beautiful tribe of people; what a night of conversation and vibes, truly inspiring gathering…”

Louis VI, London-based rapper, producer and climate activist whose work explores climate justice and the cultural roots of environmental change.

“A gorgeous night in the company of beautiful humans. Oh the power of the collective!”

Liz Bonnin, Science and wildlife broadcaster and biochemist known for presenting major natural history and environmental programmes across UK television.