Tackling Transportation with X44
Traditional means of transportation are the fastest-growing source of emissions worldwide.
Today, transportation accounts for a crazy 17% of all global greenhouse gas emissions. X44 came to us for help launching a new content series where creatives worldwide were invited to explore how transportation impacts their communities using film.
By amplifying the voices of people who are being directly impacted, these films paint a picture of the problem and raise awareness for the local communities who are taking action to save their lands.
The films were amplified by global icon Lewis Hamilton, on both his YouTube and social channels where they reached new audiences outside of the climate curious. Only a week after launch, the full films had been watched by 6,000 people.
We believe stories have the power to change the world. Do you?